User Experience (UX) Management, Strategy and Tactics
User Experience (UX) is an empathetic process that captures evidence based facts to inform business decisions. UX has touch points across every department and business line, therefore, organisations should uphold the data driven UX mantra of Monitor, Measure & Optimize.
This seven week course delivered by the Interaction Design Foundation examines the strategies required to build an organisation's UX Maturity to ensure a systematic approach to outside-in thinking. The strategy of engaging an Outside-In approach ensures business decisions are based on well researched, real world behaviour.
Certification ensures best practice for mapping an organisation's current state and elevating its UX Maturity to strengthen processes and increase return on investment.
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Mapping an Organization's User Experience (UX) Maturity Level
This module examines UX functions and processes, and how mapping an organisation's UX maturity level can provide useful insights. For an under performing organisation, a strategy can be formulated to implement and maintain a systematic approach to outside-in thinking. A well performing organisation can take steps to ensure data is fully utilised to maximise return on investment. Topics covered include:
- Understanding UX & UX Teams
- The Function of UX
- User Advocacy
- Managing UX as a Process
- The UX Maturity Lifecycle
- Assessing Your Organization’s UX Maturity
- Accelerating & Growing UX Maturity
Making the Business Case for User Experience (UX)
Data-based analysis adds credibility to a voice that advocates for an organisation to adopt UX processes. This module explores the benefits of a business culture with a UX approach based on data-driven decision making. Results measured through data identifies value through returns on investment which ensures a continual voice at the decision making table. Topics covered include:
- Business goals of UX
- How Teams Perform With UX
- What Managers Need to Know
- Analysis Paralysis
- What is the ROI of UX?
- Quantifying Success in UX Efforts
- Characteristics of Outside-In Design
- Organisations Locked in Inside-Out Decisions
User Experience (UX) as Core to Product Delivery
This module examines the marriage of Agile and UX, and the benefits provided by Agile UX best practice. The role of personas and listening posts are reviewed as a recommended means to highlight pain points. Personas are behavioural profiles, not just demographic profiles, so it is important for organisations to keep up to date with user pain points from a role based perspective. Topics covered include:
- Agile & Lean UX
- Minimal Viable Product (MVP)
- Agile UX Process Best Practices
- User Centred Design (UCD) & Agile
- Product Development & UX
- Evangelising a Lean UX Process
- Importance of UX to Product Development
- Data-Driven UX: Evidence, Metrics & Data
- Culture of Validation
- Personas in Product Life Cycle (PLC)
Scaling Your Organisation's User Experience (UX) Maturity
Empathy is the best UX policy. Empathy is an experiential insight captured by qualitative research that offers the benefit of learning users' attitudes, feelings and behaviours. This module explains the importance of qualitative research to ensure business decisions are framed by user experiences. Qualitative insights should be used alongside quantitative data to avoid Group Think and prejudgements. Topics covered include:
- Tactics to Scaling Your Organisation
- Qualitative Research
- Crafting Your UX Strategy Plan
- Balancing Research & Design
- Toward Outside-In Strategies
- The Role of Quality Assurance
- Creating a UX Culture to Rival Apple
- CX vs UX
- The Ideal UX Culture
- Bootstrap UX Culture From 10 Years Down to 2 Years
Your User Experience (UX) Roadmap and Process
This module explores preparation and planning for growth by mapping a business' UX strategy and restructuring its organisational chart, development processes and operational practices. Starting with a roadmap, that includes role clarification, an organisation's UX strategy must be specific, clear and memorable. Topics covered include:
- Process Mapping Your UX Strategy
- Planning Your UX Maturity
- Creating Your UX Process Flow
- Coordinating UX Teams
- Hiring Considerations
- Making Organisational Culture Work
- Organising Organisation & Teams
- Benefits of UX to Other Roles
Continuous Growth and Momentum
Constant communication is the critical key to creating a culture of UX because it ensures the UX strategy and vision is continually articulated into clear understandable, actionable sound bites. This module details the need to understand and deliver on the business need. It explores the tactics to facilitate UX growth and improved performance, but warns of insights that are too abstract or difficult to use. Topics covered include:
- Reaching Critical Mass
- Stakeholders
- When UX Gets in the Way
- Making UX Practical & Measurable
- Best Methods for Evangelising UX
- Tactics for Encouraging UX Growth
- How to Make UX Teams Perform
- Troubleshooting Roadblocks
About the Interaction Design Foundation (IDF)
The appropriate use of user experience (UX) design offers a greater chance of product success compared to products developed without the application of UX design principles. The Interaction Design Foundation (IDF) is a global organisation sharing and growing knowledge in the field of UX Design. IDF is at the forefront of education in areas of UI Design, Human Computer Interaction, Service Design, Customer Experience and Organisational Design Thinking.
www.interaction-design.org
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